Abstract
We present the results of an application of the contingent valuation method to an elite sport policy. Specifically, we aimed to address the literature gap by introducing risk perception as one of the socio-psychological factors explaining the willingness to pay (WTP) for the elite sport policy which is based on an attitudinal framework. The respondents were asked about their WTP for the Japanese elite sport policy. The annual median and truncated mean WTP were estimated at 513 and 1802 JPY (€4.15 and €14.59), respectively, through a log logit model. The statistical analysis of WTP determinants indicated that the value of an elite sport policy is based not only on the perceived positive aspects of the outcome of the policy (benefit perception), but also on the negative aspects associated with elite sport development (risk perception). Moreover, viewing athletes as role models was found to be a value driver.
| Original language | English |
|---|---|
| Pages (from-to) | 77-99 |
| Number of pages | 23 |
| Journal | Managing Sport and Leisure |
| Volume | 20 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2015 |
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Keywords
- Athlete role model
- Contingent valuation method
- Elite sport policy
- Risk perception
- Willingness to pay
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
Cite this
Socio-psychological factors associated with the public’s willingness to pay for elite sport policy : Does risk perception matter? / Funahashi, Hiroaki; Mano, Yoshiyuki.
In: Managing Sport and Leisure, Vol. 20, No. 2, 2015, p. 77-99.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Socio-psychological factors associated with the public’s willingness to pay for elite sport policy
T2 - Does risk perception matter?
AU - Funahashi, Hiroaki
AU - Mano, Yoshiyuki
PY - 2015
Y1 - 2015
N2 - We present the results of an application of the contingent valuation method to an elite sport policy. Specifically, we aimed to address the literature gap by introducing risk perception as one of the socio-psychological factors explaining the willingness to pay (WTP) for the elite sport policy which is based on an attitudinal framework. The respondents were asked about their WTP for the Japanese elite sport policy. The annual median and truncated mean WTP were estimated at 513 and 1802 JPY (€4.15 and €14.59), respectively, through a log logit model. The statistical analysis of WTP determinants indicated that the value of an elite sport policy is based not only on the perceived positive aspects of the outcome of the policy (benefit perception), but also on the negative aspects associated with elite sport development (risk perception). Moreover, viewing athletes as role models was found to be a value driver.
AB - We present the results of an application of the contingent valuation method to an elite sport policy. Specifically, we aimed to address the literature gap by introducing risk perception as one of the socio-psychological factors explaining the willingness to pay (WTP) for the elite sport policy which is based on an attitudinal framework. The respondents were asked about their WTP for the Japanese elite sport policy. The annual median and truncated mean WTP were estimated at 513 and 1802 JPY (€4.15 and €14.59), respectively, through a log logit model. The statistical analysis of WTP determinants indicated that the value of an elite sport policy is based not only on the perceived positive aspects of the outcome of the policy (benefit perception), but also on the negative aspects associated with elite sport development (risk perception). Moreover, viewing athletes as role models was found to be a value driver.
KW - Athlete role model
KW - Contingent valuation method
KW - Elite sport policy
KW - Risk perception
KW - Willingness to pay
UR - http://www.scopus.com/inward/record.url?scp=85014177813&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85014177813&partnerID=8YFLogxK
U2 - 10.1080/13606719.2014.954860
DO - 10.1080/13606719.2014.954860
M3 - Article
AN - SCOPUS:85014177813
VL - 20
SP - 77
EP - 99
JO - Managing Sport and Leisure
JF - Managing Sport and Leisure
SN - 2375-0472
IS - 2
ER -