Sport spectators’ decision making

Attendance and constraints

Rei Yamashita, Munehiko Harada

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.

Original languageEnglish
Title of host publicationSports Management and Sports Humanities
PublisherSpringer Japan
Pages61-73
Number of pages13
ISBN (Print)9784431553243, 9784431553236
DOIs
Publication statusPublished - 2015 Jan 1

Fingerprint

spectator
Sports
Decision Making
Marketing
marketing
Decision making
decision making
Leisure Activities
professional sports
Research
research focus
town
Japan
demand

Keywords

  • Attendance
  • Constraint
  • Decision making

ASJC Scopus subject areas

  • Medicine(all)
  • Engineering(all)
  • Social Sciences(all)

Cite this

Yamashita, R., & Harada, M. (2015). Sport spectators’ decision making: Attendance and constraints. In Sports Management and Sports Humanities (pp. 61-73). Springer Japan. https://doi.org/10.1007/978-4-431-55324-3_5

Sport spectators’ decision making : Attendance and constraints. / Yamashita, Rei; Harada, Munehiko.

Sports Management and Sports Humanities. Springer Japan, 2015. p. 61-73.

Research output: Chapter in Book/Report/Conference proceedingChapter

Yamashita, R & Harada, M 2015, Sport spectators’ decision making: Attendance and constraints. in Sports Management and Sports Humanities. Springer Japan, pp. 61-73. https://doi.org/10.1007/978-4-431-55324-3_5
Yamashita R, Harada M. Sport spectators’ decision making: Attendance and constraints. In Sports Management and Sports Humanities. Springer Japan. 2015. p. 61-73 https://doi.org/10.1007/978-4-431-55324-3_5
Yamashita, Rei ; Harada, Munehiko. / Sport spectators’ decision making : Attendance and constraints. Sports Management and Sports Humanities. Springer Japan, 2015. pp. 61-73
@inbook{0179a4dd038c4596ba722f9047aa5dc2,
title = "Sport spectators’ decision making: Attendance and constraints",
abstract = "Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.",
keywords = "Attendance, Constraint, Decision making",
author = "Rei Yamashita and Munehiko Harada",
year = "2015",
month = "1",
day = "1",
doi = "10.1007/978-4-431-55324-3_5",
language = "English",
isbn = "9784431553243",
pages = "61--73",
booktitle = "Sports Management and Sports Humanities",
publisher = "Springer Japan",

}

TY - CHAP

T1 - Sport spectators’ decision making

T2 - Attendance and constraints

AU - Yamashita, Rei

AU - Harada, Munehiko

PY - 2015/1/1

Y1 - 2015/1/1

N2 - Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.

AB - Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.

KW - Attendance

KW - Constraint

KW - Decision making

UR - http://www.scopus.com/inward/record.url?scp=84943389958&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84943389958&partnerID=8YFLogxK

U2 - 10.1007/978-4-431-55324-3_5

DO - 10.1007/978-4-431-55324-3_5

M3 - Chapter

SN - 9784431553243

SN - 9784431553236

SP - 61

EP - 73

BT - Sports Management and Sports Humanities

PB - Springer Japan

ER -