Abstract
Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.
| Original language | English |
|---|---|
| Title of host publication | Sports Management and Sports Humanities |
| Publisher | Springer Japan |
| Pages | 61-73 |
| Number of pages | 13 |
| ISBN (Print) | 9784431553243, 9784431553236 |
| DOIs | |
| Publication status | Published - 2015 Jan 1 |
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Keywords
- Attendance
- Constraint
- Decision making
ASJC Scopus subject areas
- Medicine(all)
- Engineering(all)
- Social Sciences(all)
Cite this
Sport spectators’ decision making : Attendance and constraints. / Yamashita, Rei; Harada, Munehiko.
Sports Management and Sports Humanities. Springer Japan, 2015. p. 61-73.Research output: Chapter in Book/Report/Conference proceeding › Chapter
}
TY - CHAP
T1 - Sport spectators’ decision making
T2 - Attendance and constraints
AU - Yamashita, Rei
AU - Harada, Munehiko
PY - 2015/1/1
Y1 - 2015/1/1
N2 - Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.
AB - Twenty years have passed since the first professional sport league which represents the home town was established in Japan. After the sport marketing demand increased rapidly, much research was focused on sport marketing. Many variables were introduced to explain spectator attendance, but unfortunately only a few were hypothesized to describe why spectators may cease to attend games. Much research has focused on leisure field constraints; this chapter reviews the few leisure constraints articles that have been applied in a few sport marketing fields. Late in the chapter, the recent research that focuses both on attendance and constraints in the sport marketing realm is reviewed. At the end, suggestions for future research related to spectator constraints are presented.
KW - Attendance
KW - Constraint
KW - Decision making
UR - http://www.scopus.com/inward/record.url?scp=84943389958&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84943389958&partnerID=8YFLogxK
U2 - 10.1007/978-4-431-55324-3_5
DO - 10.1007/978-4-431-55324-3_5
M3 - Chapter
SN - 9784431553243
SN - 9784431553236
SP - 61
EP - 73
BT - Sports Management and Sports Humanities
PB - Springer Japan
ER -