Study for product design on customer experience-construction and examination for customer experiential design by case studies

Yusuke Irisawa, Shin'ya Nagasawa

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies. In conclusion, we have considered and analyzed the process of design of products and services by focusing on the customer experience. The experience of customers, which is difficult to manipulate and control, has been clarified, and it is possible to implement product design in such a way as to realize the experience of the assumed customer.

Original languageEnglish
Pages (from-to)234-241
Number of pages8
JournalAdvances in Information Sciences and Service Sciences
Volume4
Issue number14
DOIs
Publication statusPublished - 2012 Aug 1

Keywords

  • Customer experience
  • Design management
  • Kansei value

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)

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