@inbook{f2a43aa73fb24aff961c729f1cabd85c,
title = "Supplier–Customer Relationship in a Business Network Context",
abstract = "Using 122 dyadic data collected from customers and suppliers of industrial air conditioning systems, the authors examined the role of relationship quality and supplier{\textquoteright}s competence in a business network context. The findings suggest that business network connection is an antecedent to relationship commitment and relationship outcomes (i.e., repurchase intention and value creation). The present study also indicates that sales planning competence is a mediator between relationship quality and relationship outcomes.",
keywords = "Customer Relationship, Empirical Study, Positive Impact, Relationship Marketing, Relationship Quality",
author = "Susumu Ohira and Daisuke Ishida and Naoto Onzo",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-26647-3_116",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "581--584",
booktitle = "Developments in Marketing Science",
address = "United States",
}