Supporting scenario design in planning long-term business strategies based on sustainability scenarios

Yusuke Kishita, Maki Hirosaki, Yuji Mizuno, Haruna Wada, Shinichi Fukushige, Yasushi Umeda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

When companies plan long-term strategies for making their business sustainable, designing scenarios is a promising way for examining various business strategies by drawing various possible situations in the future. This paper proposes a method to support scenario design for planning business strategies. The method employs existing sustainability scenarios, helping describe business environments by reusing descriptions of the sustainability scenarios. A scenario about solar panel business is described using the proposed method. Results illustrate that the method succeeds in describing detailed business environments based on existing sustainability scenarios, and finally, in obtaining several business strategies based on the business environments.

Original languageEnglish
Title of host publicationLeveraging Technology for a Sustainable World - Proceedings of the 19th CIRP Conference on Life Cycle Engineering
EditorsDavid A. Dornfeld, Barbara S. Linke
PublisherSpringer Berlin Heidelberg
Pages25-30
Number of pages6
ISBN (Electronic)9783642290688
DOIs
Publication statusPublished - 2012
Event19th CIRP Conference on Life Cycle Engineering, LCE 2012 - Berkeley, United States
Duration: 2012 May 232012 May 25

Publication series

NameLeveraging Technology for a Sustainable World - Proceedings of the 19th CIRP Conference on Life Cycle Engineering

Conference

Conference19th CIRP Conference on Life Cycle Engineering, LCE 2012
CountryUnited States
CityBerkeley
Period12/5/2312/5/25

Keywords

  • Business strategy
  • Scenario design
  • Sustainability

ASJC Scopus subject areas

  • Renewable Energy, Sustainability and the Environment
  • Industrial and Manufacturing Engineering

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  • Cite this

    Kishita, Y., Hirosaki, M., Mizuno, Y., Wada, H., Fukushige, S., & Umeda, Y. (2012). Supporting scenario design in planning long-term business strategies based on sustainability scenarios. In D. A. Dornfeld, & B. S. Linke (Eds.), Leveraging Technology for a Sustainable World - Proceedings of the 19th CIRP Conference on Life Cycle Engineering (pp. 25-30). (Leveraging Technology for a Sustainable World - Proceedings of the 19th CIRP Conference on Life Cycle Engineering). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-29069-5_5