Sustainable innovation: A consumer perspective

B. Frank, B. Herbas Torrico, S. J. Schvaneveldt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.

Original languageEnglish
Title of host publicationIEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages1566-1570
Number of pages5
ISBN (Electronic)9781467380669
DOIs
Publication statusPublished - 2016 Jan 18
EventIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015 - Singapore, Singapore
Duration: 2015 Dec 62015 Dec 9

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
Volume2016-January
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Other

OtherIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015
CountrySingapore
CitySingapore
Period15/12/615/12/9

Keywords

  • Consumer innovativeness
  • consumer characteristics
  • marketing strategy
  • sustainability

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Frank, B., Torrico, B. H., & Schvaneveldt, S. J. (2016). Sustainable innovation: A consumer perspective. In IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management (pp. 1566-1570). [7385910] (IEEE International Conference on Industrial Engineering and Engineering Management; Vol. 2016-January). IEEE Computer Society. https://doi.org/10.1109/IEEM.2015.7385910