Sustainable innovation

A consumer perspective

Bjoern Christian Frank, B. Herbas Torrico, S. J. Schvaneveldt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.

Original languageEnglish
Title of host publicationIEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages1566-1570
Number of pages5
Volume2016-January
ISBN (Electronic)9781467380669
DOIs
Publication statusPublished - 2016 Jan 18
Externally publishedYes
EventIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015 - Singapore, Singapore
Duration: 2015 Dec 62015 Dec 9

Other

OtherIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015
CountrySingapore
CitySingapore
Period15/12/615/12/9

Fingerprint

Marketing
Managers
Innovation
Uncertainty
Consumer innovativeness
Lead user
Savings
Curiosity
Country studies
Marketing strategy
Uncertainty avoidance
Income
Purchase

Keywords

  • consumer characteristics
  • Consumer innovativeness
  • marketing strategy
  • sustainability

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

Cite this

Frank, B. C., Torrico, B. H., & Schvaneveldt, S. J. (2016). Sustainable innovation: A consumer perspective. In IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management (Vol. 2016-January, pp. 1566-1570). [7385910] IEEE Computer Society. https://doi.org/10.1109/IEEM.2015.7385910

Sustainable innovation : A consumer perspective. / Frank, Bjoern Christian; Torrico, B. Herbas; Schvaneveldt, S. J.

IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. Vol. 2016-January IEEE Computer Society, 2016. p. 1566-1570 7385910.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Frank, BC, Torrico, BH & Schvaneveldt, SJ 2016, Sustainable innovation: A consumer perspective. in IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. vol. 2016-January, 7385910, IEEE Computer Society, pp. 1566-1570, IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015, Singapore, Singapore, 15/12/6. https://doi.org/10.1109/IEEM.2015.7385910
Frank BC, Torrico BH, Schvaneveldt SJ. Sustainable innovation: A consumer perspective. In IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. Vol. 2016-January. IEEE Computer Society. 2016. p. 1566-1570. 7385910 https://doi.org/10.1109/IEEM.2015.7385910
Frank, Bjoern Christian ; Torrico, B. Herbas ; Schvaneveldt, S. J. / Sustainable innovation : A consumer perspective. IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. Vol. 2016-January IEEE Computer Society, 2016. pp. 1566-1570
@inproceedings{d7b48bec52d04053b132627a8d425959,
title = "Sustainable innovation: A consumer perspective",
abstract = "In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.",
keywords = "consumer characteristics, Consumer innovativeness, marketing strategy, sustainability",
author = "Frank, {Bjoern Christian} and Torrico, {B. Herbas} and Schvaneveldt, {S. J.}",
year = "2016",
month = "1",
day = "18",
doi = "10.1109/IEEM.2015.7385910",
language = "English",
volume = "2016-January",
pages = "1566--1570",
booktitle = "IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management",
publisher = "IEEE Computer Society",

}

TY - GEN

T1 - Sustainable innovation

T2 - A consumer perspective

AU - Frank, Bjoern Christian

AU - Torrico, B. Herbas

AU - Schvaneveldt, S. J.

PY - 2016/1/18

Y1 - 2016/1/18

N2 - In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.

AB - In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.

KW - consumer characteristics

KW - Consumer innovativeness

KW - marketing strategy

KW - sustainability

UR - http://www.scopus.com/inward/record.url?scp=84962040791&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84962040791&partnerID=8YFLogxK

U2 - 10.1109/IEEM.2015.7385910

DO - 10.1109/IEEM.2015.7385910

M3 - Conference contribution

VL - 2016-January

SP - 1566

EP - 1570

BT - IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management

PB - IEEE Computer Society

ER -