Talk-back and talk-together TV -service concept and possibility of user acceptance

Amy Tzu Ya Huang, Sakae Okubo, Wataru Kameyama

Research output: Contribution to journalArticle

Abstract

Rapidly emerging IP-based broadband technologies allow multimedia communications between viewers and TV broadcasting stations as well as among viewers. Talk-back and Talk-together TV systems provide new forms of interactive broadcasting services and enhance the current experiences of TV viewing. We first defined Talk-back and Talk-together TV systems and then analyzed their possible service scenarios for extracting required system functionalities. Furthermore, we carried out a Talk-together TV system experimental study that examined user reactions to the Talk-together TV sessions on quiz and soccer programs by connecting the subject viewers with different communication media; none, text-only, audio, audiovisual, physically together. The results indicate that there are future possibilities of user acceptance for the new TV services that utilize bidirectional multimedia links among viewers.

Original languageEnglish
Pages (from-to)629-637
Number of pages9
JournalKyokai Joho Imeji Zasshi/Journal of the Institute of Image Information and Television Engineers
Volume59
Issue number4
DOIs
Publication statusPublished - 2005 Apr

Keywords

  • Broadcasting by use of telecommunication network
  • New service scenarios
  • Required functionalities
  • Subjective evaluation tests
  • Talk-back TV
  • Talk-together TV

ASJC Scopus subject areas

  • Media Technology
  • Computer Science Applications
  • Electrical and Electronic Engineering

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