The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements

Eriko Sugimori*, Ken Matsuda, Takashi Kusumi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements'. Together they form a unique fingerprint.

Medicine & Life Sciences

Social Sciences