The customer system and new product development: The material supplier's strategy in Japan

Junichi Tomita, Takahiro Fujimoto

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Abstract

Who is the real customer and what does he need? Recently, as customer needs have become increasingly sophisticated and diversified, new product development competition has also intensified in many industries. In order to offer the customer new value, it is one of the most important tasks for firms to understand their relationships with their customers.

Original languageEnglish
Title of host publicationManagement of Technology and Innovation in Japan
PublisherSpringer
Pages73-84
Number of pages12
ISBN (Print)3540253262, 9783540253266
DOIs
Publication statusPublished - 2006
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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