The diffusion of corporate sustainability in global supply networks: An empirical examination of the global automotive industry

Bruno Barreto de Góes, Masaaki Kotabe, José Mauricio Galli Geleilate

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This study examines the diffusion process of corporate sustainability (CS) in the global automotive industry. It discusses the different roles played by the automakers, as the industry’s focal firms, in diffusing CS strategies throughout their respective supply networks. Studies have explained this phenomenon as being the result of the higher levels of stakeholder exposure faced by focal firms, which generate higher levels of supplier sustainability risk. In this context, the authors examine the effects of three network-related firm characteristics – resource dominance, resource substitutability, and network centrality – in determining the effectiveness of a firm in diffusing CS in its network. For that purpose, we present a theoretical framework from which we derive a set of hypotheses and test them on a sample of the global automotive supply network containing 10,726 firms linked by 45,044 inter-firm relationships. The results lend significant support to the argument that these network-related firm attributes are crucial mechanisms to the process of diffusion of CS strategies in a supply network, thus contributing to extant literatures in strategic management, international business, and sustainable supply chain management.

Original languageEnglish
Title of host publicationProgress in International Business Research
PublisherEmerald Group Holdings Ltd.
Pages435-458
Number of pages24
DOIs
Publication statusPublished - 2021
Externally publishedYes

Publication series

NameProgress in International Business Research
Volume15
ISSN (Print)1745-8862

Keywords

  • Automotive supply network
  • Corporate sustainability diffusion
  • Resource dominance
  • Resource substitutability
  • Supplier sustainability risk
  • Sustainable supply chain management

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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