The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Fingerprint Dive into the research topics of 'The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers'. Together they form a unique fingerprint.

Business & Economics