The print media coverage of skiing and snowboarding in Britain: Does it have to be downhill all the way?

Jacqui Stone, John Horne

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Content analyses of sport in the media have primarily focused on mainstream sports or major sporting events, and few have looked at winter sports or studied the print media in Britain. This article seeks to address this gap by examining the British print media portrayal of athletes representing Snowsport GB - the national governing body for skiing and snowboarding - in the season 2004-2005. Concentrating on themes common to other media content analyses and some that have not been widely explored before - gender, stardom and risk - this article analyses representations of British male and female skiers and snowboarders. Differences in coverage according to type of snowsport (skiing or snowboarding) are identified and recommendations for further research into the media coverage of snowsport in Britain are made.

Original languageEnglish
Pages (from-to)94-112
Number of pages19
JournalJournal of Sport and Social Issues
Volume32
Issue number1
DOIs
Publication statusPublished - 2008 Feb 1
Externally publishedYes

Keywords

  • Gender
  • Media
  • Risk
  • Snowsport
  • Stardom

ASJC Scopus subject areas

  • Sociology and Political Science

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