The SAGE handbook of international marketing

Maasaki Kotabe, Kristiaan Helsen

Research output: Book/ReportBook

8 Citations (Scopus)

Abstract

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

Original languageEnglish
PublisherSAGE Publications Inc.
Number of pages548
ISBN (Electronic)9780857021007
ISBN (Print)9781412934282
DOIs
Publication statusPublished - 2009 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

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