The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns

Mariko Morimoto*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study examined the effects of privacy concerns, information control, and perceived benefits of personal information disclosure of Japanese consumers, on the attitudes toward disclosing personal information and the willingness to disclose information. The results of an online survey on Japanese consumers aged 20–60 (N = 1,000) confirm the moderation effect of information control and the mediation effect of perceived benefits on the relationship between privacy concerns and the attitudes toward disclosing personal information. The willingness to disclose medical and financial information, along with social media profiles, is negatively associated with privacy concerns compared to typical personal information like names and addresses.

Original languageEnglish
JournalJournal of International Consumer Marketing
DOIs
Publication statusAccepted/In press - 2022

Keywords

  • information control
  • Information disclosure
  • privacy concerns

ASJC Scopus subject areas

  • Management Information Systems
  • Marketing

Fingerprint

Dive into the research topics of 'The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns'. Together they form a unique fingerprint.

Cite this