Three dimensional

Masaaki Kotabe*, Crystal Jiang

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)38-43
Number of pages6
JournalMarketing Management
Volume15
Issue number2
Publication statusPublished - 2006 Mar
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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