Three methods to deal with the uncertain market environment: Establishing new intrachannel relationships

Research output: Contribution to journalArticle

Abstract

In dealing with the present uncertain market environment three principal measures are being taken: micromarketing, the strategic use of information systems, and strategic alliances. Each is closely involved in the new intrachannel relationship that is the change from competition to cooperation. This paper outlines these three methods and introduces the MID (Marketing Intelligence Development organization), a joint R&D group of manufacturers, wholesalers, and retailers, as an example of intrachannel cooperation in Japan.

Original languageEnglish
Pages (from-to)57-70
Number of pages14
JournalJournal of Marketing Channels
Volume3
Issue number3
DOIs
Publication statusPublished - 1994 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

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