Understanding consumer reactions to product contamination risks after national disasters

The roles of knowledge, experience, and information sources

Bjoern Christian Frank, Shane J. Schvaneveldt

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

This study shows that not all consumers intend to decrease purchases of potentially contaminated products after disasters; some rather intend to increase purchases. Purchase intent reductions derive from contamination risk knowledge, which depends on observed behavior of other consumers, objective media information, and past opposition to the technology causing contamination. Technology hazard expertise reinforces the effects of consumers' risk assessments and of past opposition to technology use. By contrast, purchase intent increases derive from empathy and salient social identity shared with disaster victims, which are triggered by affect-laden media exposure, past disaster-related experience, and disaster involvement of consumers' social networks.

Original languageEnglish
Pages (from-to)199-208
Number of pages10
JournalJournal of Retailing and Consumer Services
Volume28
DOIs
Publication statusPublished - 2016 Jan 1
Externally publishedYes

Fingerprint

Information sources
Disaster
Contamination
Purchase
Purchase intent
Media exposure
Empathy
Hazard
Consumer risk
Risk assessment
Expertise
Information media
Social identity
Technology use
Social networks

Keywords

  • Chronic technological disaster
  • Consumer behavior
  • Environmental pollution
  • Fukushima Daiichi nuclear disaster
  • Product contamination risk
  • Radioactivity

ASJC Scopus subject areas

  • Marketing

Cite this

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