Abstract
Research question: Considering the current upward trend of public investment in elite sport, the importance of the public's acceptance cannot be ignored; however, little has been reported on the public's attitude towards elite sport policy. The present study seeks to answer the following research question: What are the significant socio-psychological determinants that influence public acceptance of the promotion of Japan's elite sport policy? Research methods: Data were collected from 921 Japanese respondents by means of a Internet-based survey. Five socio-psychological constructs were analysed in order to identify their impact on public acceptance of elite sport policy: personal benefit, social benefit, risk, trust, and athletes as role models. Structural equation modelling was used to test the causal model consisting of 10 hypotheses. Results and findings: Public acceptance is positively determined by their perception of personal/social benefits and negatively by perceived risks. These constructs are further determined by the public's trust in elite sport policy actors and athlete role model perception. Implications: The present study deepens the discussion on, ‘How a nation can increase the public acceptance of elite sport policy?’ and found theoretical and methodological approaches to fill the research gap. To enhance public acceptance of elite sport policy, policy-makers should focus on the social benefits and values that stem from promoting the policy and variable measures. The development of athletes who act as role models is a crucial requirement of the current Japanese elite sport system, as this construct has the strongest total effect on public acceptance.
Original language | English |
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Pages (from-to) | 478-504 |
Number of pages | 27 |
Journal | European Sport Management Quarterly |
Volume | 15 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2015 Aug 8 |
Keywords
- athlete role model
- elite sport policy
- public acceptance
- social benefit
- structural equation modelling
ASJC Scopus subject areas
- Strategy and Management
- Tourism, Leisure and Hospitality Management