Using Kaleidographic to visualize multimodal relations within and across texts

Helen Caple, Monika Bednarek, Laurence Anthony

    Research output: Contribution to journalArticle

    Abstract

    Kaleidographic is a dynamic and interactive data visualization tool that allows users to observe and explore relations between any number of variables. It was developed in reaction to the problem of capturing the complex ways in which words and images combine to make meaning. This article introduces the Kaleidographic tool through a case study examining the multimodal construction of news values in news items widely shared on the Facebook social media platform. The design and functionality of the tool are explained in relation to the challenges faced when exploring both the visual and verbal elements of these news items as part of a multimodal discourse analysis. Through this case study, the authors show that Kaleidographic offers multimodal researchers a means of exploring relations at the intersection of different semiotic modes that might be missed in static graphs and tables. Despite Kaleidographic being initially conceived out of the analysis of text–image relations, the case study demonstrates that it has potential applications beyond multimodal discourse analysis. To facilitate broader applications of the tool, it is now publicly available online for use without charge.

    Original languageEnglish
    JournalVisual Communication
    DOIs
    Publication statusAccepted/In press - 2018 Jan 1

    Fingerprint

    discourse analysis
    news
    news value
    Semiotics
    Data visualization
    facebook
    social media
    semiotics
    functionality
    visualization
    News Items
    Discourse Analysis
    News Values
    Visualization
    Semiotic Modes
    Graph
    Functionality
    Social Media
    Facebook

    Keywords

    • data visualization
    • discursive news values analysis
    • Kaleidographic
    • multimodality
    • software
    • text analysis tools

    ASJC Scopus subject areas

    • Communication
    • Visual Arts and Performing Arts

    Cite this

    Using Kaleidographic to visualize multimodal relations within and across texts. / Caple, Helen; Bednarek, Monika; Anthony, Laurence.

    In: Visual Communication, 01.01.2018.

    Research output: Contribution to journalArticle

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