TY - GEN
T1 - Visual Intents vs. Clicks, Likes, and Purchases in E-commerce
AU - Togashi, Riku
AU - Sakai, Tetsuya
PY - 2020/7/25
Y1 - 2020/7/25
N2 - In product-to-product search and recommendation, the product image often plays a pivotal role for the user to determine the relevance of that product. The present study investigates the relationship between the users' visual intents (in terms of colour, texture and material, and design) and the amount of user feedback (namely, clicks, likes, and purchases) using real product data and crowdsourcing. Through the analysis, we found that visual relevance (i.e., relevance of a target product with respect to a particular visual intent) correlates with the amount of user feedback, and that visual relevance can be the cause of user feedback.
AB - In product-to-product search and recommendation, the product image often plays a pivotal role for the user to determine the relevance of that product. The present study investigates the relationship between the users' visual intents (in terms of colour, texture and material, and design) and the amount of user feedback (namely, clicks, likes, and purchases) using real product data and crowdsourcing. Through the analysis, we found that visual relevance (i.e., relevance of a target product with respect to a particular visual intent) correlates with the amount of user feedback, and that visual relevance can be the cause of user feedback.
KW - click behaviour
KW - e-commerce
KW - user feedback
KW - visual intent
UR - http://www.scopus.com/inward/record.url?scp=85090121952&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85090121952&partnerID=8YFLogxK
U2 - 10.1145/3397271.3401293
DO - 10.1145/3397271.3401293
M3 - Conference contribution
AN - SCOPUS:85090121952
T3 - SIGIR 2020 - Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval
SP - 1869
EP - 1872
BT - SIGIR 2020 - Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval
PB - Association for Computing Machinery, Inc
T2 - 43rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2020
Y2 - 25 July 2020 through 30 July 2020
ER -