Walk rally application for revitalizing shopping areas

Yuya Ieiri, Reiko Hishiyama, Yuu Nakajima

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    We investigated whether shoutengai, old shopping districts in Japan, can be revitalized by solving the disparity problem in the number of customers among shoutengai according to their location and by solving the problem of inequality in popularity among the stores in a shoutengai. We developed the “store appeal value”, which is unique index of showing the attractiveness of a store and developed a walk rally application based on incentives based on the store appeal value. We investigated whether shoutengai can be revitalized by using our walk rally application. To verify the effectiveness of the proposed application , we conducted a demonstration experiment involving three shoutengai in Shinjuku Ward, Tokyo. By analyzing the behavior logs obtained from the experiment, we clarified that our store appeal value is appropriate. We were also able to show that it is possible to revitalize shoutengai by using our walk rally application, that is, to distribute customers among shoutengai and among stores in a shoutengai.

    Original languageEnglish
    Title of host publicationProceedings of the 9th International Symposium on Information and Communication Technology, SoICT 2018
    PublisherAssociation for Computing Machinery
    Pages344-350
    Number of pages7
    ISBN (Electronic)9781450365390
    DOIs
    Publication statusPublished - 2018 Dec 6
    Event9th International Symposium on Information and Communication Technology, SoICT 2018 - Da Nang, Viet Nam
    Duration: 2018 Dec 62018 Dec 7

    Other

    Other9th International Symposium on Information and Communication Technology, SoICT 2018
    CountryViet Nam
    CityDa Nang
    Period18/12/618/12/7

      Fingerprint

    Keywords

    • Activating shopping areas
    • Customer behavior
    • Incentive design
    • Smartphone
    • Walk rally application

    ASJC Scopus subject areas

    • Human-Computer Interaction
    • Computer Networks and Communications
    • Computer Vision and Pattern Recognition
    • Software

    Cite this

    Ieiri, Y., Hishiyama, R., & Nakajima, Y. (2018). Walk rally application for revitalizing shopping areas. In Proceedings of the 9th International Symposium on Information and Communication Technology, SoICT 2018 (pp. 344-350). Association for Computing Machinery. https://doi.org/10.1145/3287921.3287942