Walk rally application for revitalizing shopping areas

Yuya Ieiri, Reiko Hishiyama, Yuu Nakajima

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We investigated whether shoutengai, old shopping districts in Japan, can be revitalized by solving the disparity problem in the number of customers among shoutengai according to their location and by solving the problem of inequality in popularity among the stores in a shoutengai. We developed the “store appeal value”, which is unique index of showing the attractiveness of a store and developed a walk rally application based on incentives based on the store appeal value. We investigated whether shoutengai can be revitalized by using our walk rally application. To verify the effectiveness of the proposed application , we conducted a demonstration experiment involving three shoutengai in Shinjuku Ward, Tokyo. By analyzing the behavior logs obtained from the experiment, we clarified that our store appeal value is appropriate. We were also able to show that it is possible to revitalize shoutengai by using our walk rally application, that is, to distribute customers among shoutengai and among stores in a shoutengai.

Original languageEnglish
Title of host publicationProceedings of the 9th International Symposium on Information and Communication Technology, SoICT 2018
PublisherAssociation for Computing Machinery
Pages344-350
Number of pages7
ISBN (Electronic)9781450365390
DOIs
Publication statusPublished - 2018 Dec 6
Event9th International Symposium on Information and Communication Technology, SoICT 2018 - Da Nang, Viet Nam
Duration: 2018 Dec 62018 Dec 7

Publication series

NameACM International Conference Proceeding Series

Other

Other9th International Symposium on Information and Communication Technology, SoICT 2018
Country/TerritoryViet Nam
CityDa Nang
Period18/12/618/12/7

Keywords

  • Activating shopping areas
  • Customer behavior
  • Incentive design
  • Smartphone
  • Walk rally application

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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