‘We will try again, again, again to make it bigger’: Japan, American football, and the super bowl in the past, present, and future

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study is to analyse how the Japanese have traditionally received and currently perceive the Super Bowl, and for this purpose, it aims to locate the position of American football in Japanese history, society, and culture. It explores the game’s history and then examine the degree of its spread among Japan’s sporting population. A twodimensional approach of historical study and inter-game comparison gives context to the analyses of reference frequency and contents of news media, followed by speculative discussions of what the near future of Japan’s American football would be like. To conclude, it clarifies the ways the Super Bowl has been received and is now being perceived by two groups: The first group is the general people who see the Super Bowl as the convenient and useful medium by which they could learn effectively about American culture through the one-night mania for ‘conspicuous consumption’. The second group comprises American football experts and enthusiasts, including 13,000 athletes and their OBs, coaches, trainers, and other staff members of the leagues and associations as well as the general sports fans. For this group, the Super Bowl is the apex of their favourite sport to which only a selected talented few could join.

Original languageEnglish
Pages (from-to)121-138
Number of pages18
JournalInternational Journal of the History of Sport
Volume34
Issue number1-2
DOIs
Publication statusPublished - 2017 Jan 22
Externally publishedYes

Keywords

  • American football
  • JAFA (Japan american football association)
  • Japan
  • NFL (national football league)
  • Super bowl

ASJC Scopus subject areas

  • History
  • Social Sciences (miscellaneous)

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