Why dinosaurs will keep ruling the auto industry

John Paul MacDuffie, Takahiro Fujimoto

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)
Original languageEnglish
JournalHarvard Business Review
Volume88
Issue number6
Publication statusPublished - 2010 Jun
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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