Why do firms imitate each other?

Marvin B. Lieberman, Shigeru Asaba

Research output: Contribution to journalArticle

398 Citations (Scopus)

Abstract

Scholars from diverse disciplines have proposed numerous theories of business imitation. We organize these theories into two broad categories: (1) information-based theories, where firms follow others that are perceived as having superior information, and (2) rivalry-based theories, where firms imitate others to maintain competitive parity or limit rivalry. We describe conditions under which each type of imitation is most likely and offer guidance on identifying imitation in practice. Amplification effects and other performance implications of imitation are also addressed.

Original languageEnglish
Pages (from-to)366-385
Number of pages20
JournalAcademy of Management Review
Volume31
Issue number2
DOIs
Publication statusPublished - 2006 Apr

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ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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