Wireless LAN access point deployment and pricing with location-based advertising

Cheng Zhang, Zhi Liu, Bo Gu, Kyoko Yamori, Yoshiaki Tanaka

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In order to improve the quality of service (QoS) for mobile users (MUs) and save investment cost for deploying new cellular base station, mobile network operators (MNOs) are deploying wireless local area network (LAN) access points (APs) to offload MU's traffic from cellular network to wireless LAN. However, offloading too much traffic from cellular network may impair MNO's profit since the cellular network price is higher than that of wireless LAN, whose price is low or even zero. Therefore, how to deploy wireless LAN APs to offload traffic without impairing MNO's profit is a critical problem for MNOs. As far as the authors understand, existing studies about deployment of wireless LAN APs do not consider MNO's profit and are usually in a heuristic manner. In this paper, we study the location-based advertising (LBA) leveraged wireless LAN deployment, where MNO may also collect revenue by selling LBA service in different locations to advertisers. We formulate MNO's profit maximization problem by considering different MU's demand in different locations, wireless LAN price for MUs, and revenue from LBA service. Extensive simulations are conducted to validate our analytical results.

Original languageEnglish
Title of host publication2017 13th International Conference on Network and Service Management, CNSM 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1-7
Number of pages7
ISBN (Electronic)9783901882982
DOIs
Publication statusPublished - 2017 Jul 1
Event13th International Conference on Network and Service Management, CNSM 2017 - Tokyo, Japan
Duration: 2017 Nov 262017 Nov 30

Publication series

Name2017 13th International Conference on Network and Service Management, CNSM 2017
Volume2018-January

Other

Other13th International Conference on Network and Service Management, CNSM 2017
CountryJapan
CityTokyo
Period17/11/2617/11/30

Keywords

  • location-based advertising
  • mobile data offloading
  • profit maximization
  • wireless LAN

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Information Systems and Management
  • Control and Optimization
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Zhang, C., Liu, Z., Gu, B., Yamori, K., & Tanaka, Y. (2017). Wireless LAN access point deployment and pricing with location-based advertising. In 2017 13th International Conference on Network and Service Management, CNSM 2017 (pp. 1-7). (2017 13th International Conference on Network and Service Management, CNSM 2017; Vol. 2018-January). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.23919/CNSM.2017.8255996