年別の研究成果
年別の研究成果
検索結果
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2021
Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
Morimoto, M., 2021, In: International Journal of Advertising. 40, 3, p. 431-451 21 p.研究成果: Article › 査読
1 被引用数 (Scopus) -
2020
OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility
Morimoto, M., 2020 4 2, In: Health Marketing Quarterly. 37, 2, p. 108-123 16 p.研究成果: Article › 査読
1 被引用数 (Scopus) -
2019
Advertising Education in Japan: Challenges in the Age of Globalization
Morimoto, M., 2019 1 1, (Accepted/In press) In: Journal of Advertising Education.研究成果: Article › 査読
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2018
Congruence and celebrity endorser credibility in Japanese OTC drug advertising
Morimoto, M., 2018 8 20, In: International Journal of Pharmaceutical and Healthcare Marketing. 12, 3, p. 234-250 17 p.研究成果: Article › 査読
1 被引用数 (Scopus) -
2012
Stay away from me
Baek, T. & Morimoto, M., 2012 4 1, In: Journal of Advertising. 41, 1, p. 59-76 18 p.研究成果: Article › 査読
214 被引用数 (Scopus) -
The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers
Morimoto, M., 2012 4 1, In: Journal of Promotion Management. 18, 2, p. 254-274 21 p.研究成果: Article › 査読
4 被引用数 (Scopus) -
2011
Electronic marketing communications: N evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Susan, C. & Mariko, M., 2011 7, In: Journal of Promotion Management. 17, 3, p. 360-376 17 p.研究成果: Article › 査読
2 被引用数 (Scopus) -
2009
A Conceptual framework for unsolicited commercial e-mail: Perceived intrusiveness and privacy concerns
Morimoto, M. & Macias, W., 2009 7, In: Journal of Internet Commerce. 8, 3-4, p. 137-160 24 p.研究成果: Article › 査読
14 被引用数 (Scopus) -
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, M. & Chang, S., 2009 1 1, In: Journal of Current Issues and Research in Advertising. 31, 1, p. 63-73 11 p.研究成果: Article › 査読
12 被引用数 (Scopus) -
The Impact of Life-Stage on Asian American Females' Ethnic Media Use, Ethnic Identification, and Attitudes Toward Ads
la Ferle, C. & Morimoto, M., 2009 4 1, In: Howard Journal of Communications. 20, 2, p. 147-166 20 p.研究成果: Article › 査読
3 被引用数 (Scopus) -
Western and asian models in japanese fashion magazine ads: The relationship with brand origins and international versus domestic magazines
Morimoto, M. & Chang, S., 2009 7 1, In: Journal of International Consumer Marketing. 21, 3, p. 173-187 15 p.研究成果: Article › 査読
16 被引用数 (Scopus) -
2008
Examining the influence of culture on perceived source credibility of asian americans & the mediating role of similarity
Morimoto, M. & La Ferle, C., 2008 1 1, In: Journal of Current Issues and Research in Advertising. 30, 1, p. 49-60 12 p.研究成果: Article › 査読
33 被引用数 (Scopus) -
2003
Effects of media formats on emotions and impulse buying intent
Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B. & Morimoto, M., 2003 12, In: Journal of Information Technology. 18, 4, p. 247-266 20 p.研究成果: Article › 査読
136 被引用数 (Scopus)