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早稲田大学 ホーム
English
日本語
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プロファイル
研究部門
研究成果
専門知識、名前、または所属機関で検索
Scopus著者プロファイル
森本 真理子
教授
Professor 教授
,
国際教養学部
ウェブサイト
https://w-rdb.waseda.jp/html/100001308_ja.html
h-index
587
被引用数
7
h 指数
Pureの文献数とScopusの被引用数に基づいて算出されます
2003
2022
年別の研究成果
概要
フィンガープリント
ネットワーク
研究成果
(17)
類似のプロファイル
(6)
Pureに変更を加えた場合、すぐここに表示されます。
研究成果
年別の研究成果
2003
2009
2012
2017
2022
14
Article
2
Chapter
1
Review article
年別の研究成果
年別の研究成果
14 件
出版年、タイトル
(降順)
出版年、タイトル
(昇順)
タイトル
タイプ
フィルター
Article
検索結果
2022
The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns
Morimoto, M.
,
2022
, (Accepted/In press)
In:
Journal of International Consumer Marketing.
研究成果
:
Article
›
査読
Information Control
100%
Information Privacy
93%
Privacy Concerns
85%
Personal Information
85%
Information Disclosure
80%
2021
Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
Morimoto, M.
,
2021
,
In:
International Journal of Advertising.
40
,
3
,
p. 431-451
21 p.
研究成果
:
Article
›
査読
Personalized Advertising
100%
Persuasion Knowledge Model
89%
Information Control
82%
privacy concerns
77%
Privacy Concerns
70%
16
被引用数 (Scopus)
2020
OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility
Morimoto, M.
,
2020 4月 2
,
In:
Health Marketing Quarterly.
37
,
2
,
p. 108-123
16 p.
研究成果
:
Article
›
査読
Need for Cognition
100%
Nonprescription Drugs
98%
Celebrity
87%
Credibility
63%
Drugs
60%
4
被引用数 (Scopus)
2019
Advertising Education in Japan: Challenges in the Age of Globalization
Morimoto, M.
,
2019 1月 1
, (Accepted/In press)
In:
Journal of Advertising Education.
研究成果
:
Article
›
査読
Marketing
100%
Education
87%
Globalization
84%
Workforce
80%
Japan
76%
2018
Congruence and celebrity endorser credibility in Japanese OTC drug advertising
Morimoto, M.
,
2018 8月 20
,
In:
International Journal of Pharmaceutical and Healthcare Marketing.
12
,
3
,
p. 234-250
17 p.
研究成果
:
Article
›
査読
Nonprescription Drugs
100%
Celebrity
88%
Congruence
85%
VIP
81%
credibility
67%
5
被引用数 (Scopus)
2012
Stay away from me
Baek, T.
&
Morimoto, M.
,
2012 4月 1
,
In:
Journal of Advertising.
41
,
1
,
p. 59-76
18 p.
研究成果
:
Article
›
査読
privacy concerns
100%
personalization
86%
Avoidance
80%
Marketing
75%
Text messaging
61%
289
被引用数 (Scopus)
The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers
Morimoto, M.
,
2012 4月 1
,
In:
Journal of Promotion Management.
18
,
2
,
p. 254-274
21 p.
研究成果
:
Article
›
査読
Source Credibility
100%
Asian Americans
92%
Acculturation
90%
Credibility
45%
Advertising Response
38%
4
被引用数 (Scopus)
2011
Electronic marketing communications: N evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Susan, C.
&
Mariko, M.
,
2011 7月
,
In:
Journal of Promotion Management.
17
,
3
,
p. 360-376
17 p.
研究成果
:
Article
›
査読
Direct Mail
100%
Electronic Marketing
90%
Spam
85%
Electronic Mail
69%
Marketing Communications
63%
3
被引用数 (Scopus)
2009
A Conceptual framework for unsolicited commercial e-mail: Perceived intrusiveness and privacy concerns
Morimoto, M.
&
Macias, W.
,
2009 7月
,
In:
Journal of Internet Commerce.
8
,
3-4
,
p. 137-160
24 p.
研究成果
:
Article
›
査読
Privacy Concerns
100%
Electronic Mail
98%
Marketing
83%
Conceptual Framework
67%
Marketers
47%
17
被引用数 (Scopus)
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, M.
&
Chang, S.
,
2009 1月 1
,
In:
Journal of Current Issues and Research in Advertising.
31
,
1
,
p. 63-73
11 p.
研究成果
:
Article
›
査読
Psychological Factors
100%
Electronic Mail
99%
Skepticism
51%
Spam
40%
Advertising Media
38%
15
被引用数 (Scopus)
The Impact of Life-Stage on Asian American Females' Ethnic Media Use, Ethnic Identification, and Attitudes Toward Ads
la Ferle, C.
&
Morimoto, M.
,
2009 4月 1
,
In:
Howard Journal of Communications.
20
,
2
,
p. 147-166
20 p.
研究成果
:
Article
›
査読
Media Use
100%
Asian Americans
94%
Marketing
77%
Advertising Response
58%
Exploratory Study
34%
3
被引用数 (Scopus)
Western and asian models in japanese fashion magazine ads: The relationship with brand origins and international versus domestic magazines
Morimoto, M.
&
Chang, S.
,
2009 7月
,
In:
Journal of International Consumer Marketing.
21
,
3
,
p. 173-187
15 p.
研究成果
:
Article
›
査読
Clothing and Accessories
100%
Model Selection
92%
Print Advertising
87%
Automobile
68%
Content Analysis
53%
17
被引用数 (Scopus)
2008
Examining the influence of culture on perceived source credibility of asian americans & the mediating role of similarity
Morimoto, M.
&
La Ferle, C.
,
2008 1月 1
,
In:
Journal of Current Issues and Research in Advertising.
30
,
1
,
p. 49-60
12 p.
研究成果
:
Article
›
査読
Source Credibility
100%
Asian Americans
92%
Congruency
67%
Cultural Influences
29%
Credibility
22%
40
被引用数 (Scopus)
2003
Effects of media formats on emotions and impulse buying intent
Adelaar, T.
,
Chang, S.
,
Lancendorfer, K. M.
,
Lee, B.
&
Morimoto, M.
,
2003 12月
,
In:
Journal of Information Technology.
18
,
4
,
p. 247-266
20 p.
研究成果
:
Article
›
査読
Impulse Buying
100%
Music
77%
music
62%
Emotion
56%
emotion
53%
166
被引用数 (Scopus)