森本 真理子

研究成果

年別の研究成果 2003 2009 2012 2017 2022

• 14 Article
• 2 Chapter
• 1 Review article

年別の研究成果

年別の研究成果

検索結果

• 2017

  Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites

  Morimoto, M., 2017 7月 4, In: Journal of Promotion Management. 23, 4, p. 575-591 17 p.

  研究成果: Review article › 査読

  • Elaboration Likelihood Model 100%
  • Information Content 76%
  • Content Analysis 64%
  • Drugs 61%
  • Web Sites 57%
  4 被引用数 (Scopus)