A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map

Hideki Toyoda*

*この研究の対応する著者

研究成果: Article査読

1 被引用数 (Scopus)

抄録

A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.

本文言語English
ページ(範囲)397-403
ページ数7
ジャーナルShinrigaku Kenkyu
72
5
DOI
出版ステータスPublished - 2001 12

ASJC Scopus subject areas

  • 心理学(全般)

フィンガープリント

「A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル