A modified aspect model for simulation analysis

Masayuki Goto, Kazushi Minetoma, Kenta Mikawa, Manabu Kobayashi, Shigeichi Hirasawa

    研究成果: Conference contribution

    2 引用 (Scopus)

    抜粋

    This paper proposes a new latent class model to represent user segments in a marketing model of electric commerce sites. The aspect model proposed by T. Hofmann is well known and is also called the probabilistic latent semantic indexing (PLSI) model. Although the aspect model is one of effective models for information retrieval, it is difficult to interpret the meaning of the probability of latent class in terms of marketing models. It is desirable that the probability of latent class means the size of customer segment for the purpose of marketing research. Through this formulation, the simulation analysis to dissect the several situations become possible by using the estimated model. The impact of the strategy that we contact to the specific customer segment and make effort to increase the number of customers belonging to this segment can be predicted by using the model demonstrating the size of customer segment. This paper proposes a new model whose probability parameter of latent variable means the rate of users with the same preference in market. By applying the proposed model to the data of an internet portal site for job hunting, the effectiveness of our proposal is verified.

    元の言語English
    ホスト出版物のタイトルConference Proceedings - IEEE International Conference on Systems, Man and Cybernetics
    出版者Institute of Electrical and Electronics Engineers Inc.
    ページ1306-1311
    ページ数6
    2014-January
    エディションJanuary
    DOI
    出版物ステータスPublished - 2014
    イベント2014 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2014 - San Diego, United States
    継続期間: 2014 10 52014 10 8

    Other

    Other2014 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2014
    United States
    San Diego
    期間14/10/514/10/8

    ASJC Scopus subject areas

    • Electrical and Electronic Engineering
    • Control and Systems Engineering
    • Human-Computer Interaction

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  • これを引用

    Goto, M., Minetoma, K., Mikawa, K., Kobayashi, M., & Hirasawa, S. (2014). A modified aspect model for simulation analysis. : Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics (January 版, 巻 2014-January, pp. 1306-1311). [6974095] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/SMC.2014.6974095