A stackelberg game based analysis for interactions among Internet service provider, content provider, and advertisers

Cheng Zhang, Bo Gu, Zhi Liu, Kyoko Yamori, Yoshiaki Tanaka

    研究成果: Conference contribution

    5 被引用数 (Scopus)

    抄録

    The past few years have witnessed a huge acceleration in global Internet traffic. Users' demand for contents is also rising accordingly. Therefore, content providers (CPs) that provide contents for users get high revenue from the traffic growth. There are generally two ways for CPs to get revenue: (i) charge users for the contents they view or download; (ii) get revenue from advertisers. On the other hand, Internet service providers (ISPs) are investing in network infrastructure to provide better quality of service (QoS), but they do not benefit directly from the content traffic. One option for ISPs to compensate their investment cost is sharing CPs' revenue by side payment from CPs to ISPs. Then ISPs will be motivated to keep on investing in developing new network technology and enlarging the capacity to improve QoS. However, it is important to evaluate how each player is affected by this kind of side payment. Our previous work has studied this problem by assuming that CPs charged users for the contents they view or download, in this paper it is considered that CP does not directly charge end users, but charges advertisers for revenue. Stackelberg game is utilized to study the interactions among ISP, CP, end users and advertisers. A unique Nash equilibrium is established and numerical analysis has validated our theoretic results. It shows that side payment from CP to ISP impairs the CP's investment of contents, and ISP can benefit from charging CP, while CP's payoff is impaired.

    本文言語English
    ホスト出版物のタイトル2017 14th IEEE Annual Consumer Communications and Networking Conference, CCNC 2017
    出版社Institute of Electrical and Electronics Engineers Inc.
    ページ231-235
    ページ数5
    ISBN(電子版)9781509061969
    DOI
    出版ステータスPublished - 2017 7 17
    イベント14th IEEE Annual Consumer Communications and Networking Conference, CCNC 2017 - Las Vegas, United States
    継続期間: 2017 1 82017 1 11

    Other

    Other14th IEEE Annual Consumer Communications and Networking Conference, CCNC 2017
    国/地域United States
    CityLas Vegas
    Period17/1/817/1/11

    ASJC Scopus subject areas

    • コンピュータ ネットワークおよび通信
    • コンピュータ サイエンスの応用
    • ハードウェアとアーキテクチャ
    • 通信

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