A study on lifestyles promoting energy-saving: Focusing on people's values, energy-cognition and energy consumption among two-generation families in Tokyo Metropolitan Region

The effects of people's values and energy cognition on energy-saving behavior and energy consumption were analyzed with an aim to understand lifestyles promoting energy-saving. An internet-based questionnaire was conducted in February 2019, targeting two-generation families residing in Tokyo Metropolitan region. The results show that having social values per se does not lead to taking action, whereas "openness to change" values, a construct of personal values with tendency to be open to new ideas and to behave according to one's own thoughts, are likely to influence people to take actions. This provides implications for environmental education and policy.