Advertising Education in Japan: Challenges in the Age of Globalization

研究成果: Article査読

抄録

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.

本文言語English
ジャーナルJournal of Advertising Education
DOI
出版ステータスAccepted/In press - 2019 1 1

ASJC Scopus subject areas

  • Education
  • Communication
  • Marketing

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