AR-Based point system for game-like shopping experience

Boyang Liu, Jiro Tanaka

研究成果: Conference contribution

2 引用 (Scopus)

抜粋

Point system is structured marketing strategy offered by merchants to encourage consumers to continue to buy goods or pay for the services. According to the spending, merchants give consumers a certain amount of points as reward. These points can be exchanged into a good or service but not back into cash. However, as a result of the low rate of reduction, the attraction of point system to consumers is not enough, especially in the case of micropayment. This paper calls for the design of innovative technologies to provide consumers with value guidance and improve user intention, e.g., by applying gamification and AR technique. In this paper, we use mission to provide consumers with meaningful task like living a healthy life, protecting environment and promoting local economy. Point will be given if mission is completed. If completed mission reaches a certain number, the level will be upgraded. Consumer can use level information to compete with friends. If a consumer keeps completing a specific mission, he or she can get a badge. Merchant will confirm mission for consumers. In addition, we tried to use point system to solve the inconvenience caused by the small changes during the payment.

元の言語English
ホスト出版物のタイトル2018 International Conference on E-Business and Applications, ICEBA 2018
出版者Association for Computing Machinery
ページ41-45
ページ数5
ISBN(電子版)9781450363686
DOI
出版物ステータスPublished - 2018 2 23
イベント2018 International Conference on E-Business and Applications, ICEBA 2018 - Da Nang, Viet Nam
継続期間: 2018 2 232018 2 25

Other

Other2018 International Conference on E-Business and Applications, ICEBA 2018
Viet Nam
Da Nang
期間18/2/2318/2/25

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Networks and Communications
  • Computer Vision and Pattern Recognition
  • Software

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  • これを引用

    Liu, B., & Tanaka, J. (2018). AR-Based point system for game-like shopping experience. : 2018 International Conference on E-Business and Applications, ICEBA 2018 (pp. 41-45). Association for Computing Machinery. https://doi.org/10.1145/3194188.3194189