AR-Based point system for game-like shopping experience

Boyang Liu, Jiro Tanaka

研究成果: Conference contribution

3 被引用数 (Scopus)


Point system is structured marketing strategy offered by merchants to encourage consumers to continue to buy goods or pay for the services. According to the spending, merchants give consumers a certain amount of points as reward. These points can be exchanged into a good or service but not back into cash. However, as a result of the low rate of reduction, the attraction of point system to consumers is not enough, especially in the case of micropayment. This paper calls for the design of innovative technologies to provide consumers with value guidance and improve user intention, e.g., by applying gamification and AR technique. In this paper, we use mission to provide consumers with meaningful task like living a healthy life, protecting environment and promoting local economy. Point will be given if mission is completed. If completed mission reaches a certain number, the level will be upgraded. Consumer can use level information to compete with friends. If a consumer keeps completing a specific mission, he or she can get a badge. Merchant will confirm mission for consumers. In addition, we tried to use point system to solve the inconvenience caused by the small changes during the payment.

ホスト出版物のタイトル2018 International Conference on E-Business and Applications, ICEBA 2018
出版社Association for Computing Machinery
出版ステータスPublished - 2018 2月 23
イベント2018 International Conference on E-Business and Applications, ICEBA 2018 - Da Nang, Viet Nam
継続期間: 2018 2月 232018 2月 25


名前ACM International Conference Proceeding Series


Other2018 International Conference on E-Business and Applications, ICEBA 2018
国/地域Viet Nam
CityDa Nang

ASJC Scopus subject areas

  • ソフトウェア
  • 人間とコンピュータの相互作用
  • コンピュータ ビジョンおよびパターン認識
  • コンピュータ ネットワークおよび通信


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