Associations between color and shape in Japanese observers

Na Chen, Kanji Tanaka, Daisuke Matsuyoshi, Katsumi Watanabe

研究成果: Article

7 引用 (Scopus)


Albertazzi et al. (2013) showed naturally biased associations between geometric shapes and colors in Italian participants, suggesting that the "warmth" and "lightness" of color might account for the color-shape associations. In the present study, we replicated the previous study in Japanese participants to examine whether color-shape associations were unlikely influenced by differences between languages and cultures. Results showed that Japanese participants associated shapes with specific colors, and these color-shape associations, by and large, were consistent with those in the previous literature. In addition, correspondence analysis indicated that most of the color-shape associations could be interpreted by congruent "warmth" perception for colors and shapes. Therefore, semantic associations between visual features of color and shape might lead to the color-shape associations.

ジャーナルPsychology of Aesthetics, Creativity, and the Arts
出版物ステータスPublished - 2015 2 1

ASJC Scopus subject areas

  • Applied Psychology
  • Developmental and Educational Psychology
  • Visual Arts and Performing Arts

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