Attractive faces are rewarding irrespective of face category: Motivation in viewing attractive faces in Japanese viewers

Maiko Kobayashi, Katsumi Watanabe, Koyo Nakamura

研究成果: Conference contribution

抄録

Attractive faces have reward value for beholders, and thus people are motivated to view them. The incentive salience of attractive faces has been measured by using a pay-per-view key-pressing paradigm, wherein participants change the viewing time of a presented face image. For example, it was reported that male and female viewers were motivated to view attractive opposite-sex faces and cute infant faces longer than less attractive/cute faces. However, sex differences in the motivation to view attractive adult and cute infant faces were equivocal. We replicated previous observations from Caucasian populations that attractive faces are viewed longer than less attractive faces in a pay-per-view task in East-Asian populations. Results revealed that our male and female Japanese participants both made efforts to view attractive/cute faces irrespective of face category.

本文言語English
ホスト出版物のタイトルKST 2020 - 2020 12th International Conference on Knowledge and Smart Technology
出版社Institute of Electrical and Electronics Engineers Inc.
ページ186-190
ページ数5
ISBN(電子版)9781728144665
DOI
出版ステータスPublished - 2020 1
イベント12th International Conference on Knowledge and Smart Technology, KST 2020 - Pattaya, Chonburi, Thailand
継続期間: 2020 1 292020 2 1

出版物シリーズ

名前KST 2020 - 2020 12th International Conference on Knowledge and Smart Technology

Conference

Conference12th International Conference on Knowledge and Smart Technology, KST 2020
CountryThailand
CityPattaya, Chonburi
Period20/1/2920/2/1

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Science Applications
  • Computer Vision and Pattern Recognition
  • Decision Sciences (miscellaneous)
  • Information Systems and Management

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