Cause and Effect of Design Features and Brand Value: Consumer Interpretation of Design and Value of Long- and Short-Term Products

Kana Sugimoto*, Shin'ya Nagasawa

*この研究の対応する著者

研究成果: Article査読

3 被引用数 (Scopus)

抄録

Recent consumer trends of high demand for sustainability requires companies to have long-lasting and high value product-development strategies. Some researchers define these products as iconic, others as core. This study aims to illustrate the practical implications of effective long-term, product-design development, and management methods. We employ both qualitative and quantitative analyses and conduct a cause-and-effect analysis of the design features and brand images of long-lasting products of luxury brands with an emphasis on timeless design, high profitability, and recognition. The results show consumer priority when they recognize an iconic product as long-lasting and high value. Our analyses show the need for strategic, long-term product management to establish strong brand identity, and the importance of balancing physical characteristics based on invisible aspects.

本文言語English
ページ(範囲)S4213-S4226
ジャーナルDesign Journal
20
sup1
DOI
出版ステータスPublished - 2017 7 28

ASJC Scopus subject areas

  • 人文科学(その他)
  • コンピュータ グラフィックスおよびコンピュータ支援設計

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