In this paper, we propose a procedural framework to design collective human behavior for overcoming serious social problems, such as environmental sustainability and human well-being. The framework integrates respective persuasive services installed in urban cities for pervasively guiding people’s behavior towards achieving a sustainable and flourished society. Each persuasive service manages a small piece of human behavior. Each persuasive service is represented as a basic block in our framework; the basic block specifies how to change a piece of an aspect of people’s daily behavior. A service designer connects these basic blocks and coordinates them procedurally by developing a program using mobile phones. The approach enables persuasive services that are pervasively and seamlessly embedded into our daily lives to continuously guide people’s behavior towards ideal sustainable human behavior.