Consumer and service characteristic segmentations in services marketing using a biologically systematic computational method

Ikno Kim, Junzo Watada

    研究成果: Article

    1 引用 (Scopus)

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    In the field of services marketing, consumers can be segmented into separate subgroups with homogeneous service requirements in the process of consumer market segmentation. In this process, a computable number of consumers and the services that they can select are not difficult to handle. However, when there is a large consumer base and the services that the consumers can select have multiple shared and distinct characteristics, measurement and segmentation in polynomial time are extremely difficult. Therefore, in this paper, we propose a biologically systematic computational method that would be appropriate for the segmentation of consumer and service characteristics. We also demonstrate the application of this biologically systematic computational method to a services marketing problem model.

    元の言語English
    記事番号6615974
    ページ(範囲)1227-1235
    ページ数9
    ジャーナルIEEE Systems Journal
    8
    発行部数4
    DOI
    出版物ステータスPublished - 2014 12 1

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    ASJC Scopus subject areas

    • Control and Systems Engineering
    • Electrical and Electronic Engineering

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