抄録
In the field of services marketing, consumers can be segmented into separate subgroups with homogeneous service requirements in the process of consumer market segmentation. In this process, a computable number of consumers and the services that they can select are not difficult to handle. However, when there is a large consumer base and the services that the consumers can select have multiple shared and distinct characteristics, measurement and segmentation in polynomial time are extremely difficult. Therefore, in this paper, we propose a biologically systematic computational method that would be appropriate for the segmentation of consumer and service characteristics. We also demonstrate the application of this biologically systematic computational method to a services marketing problem model.
| 元の言語 | English |
|---|---|
| 記事番号 | 6615974 |
| ページ（範囲） | 1227-1235 |
| ページ数 | 9 |
| ジャーナル | IEEE Systems Journal |
| 巻 | 8 |
| 発行部数 | 4 |
| DOI | |
| 出版物ステータス | Published - 2014 12 1 |
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ASJC Scopus subject areas
- Control and Systems Engineering
- Electrical and Electronic Engineering
これを引用
Consumer and service characteristic segmentations in services marketing using a biologically systematic computational method. / Kim, Ikno; Watada, Junzo.
：: IEEE Systems Journal, 巻 8, 番号 4, 6615974, 01.12.2014, p. 1227-1235.研究成果: Article
}
TY - JOUR
T1 - Consumer and service characteristic segmentations in services marketing using a biologically systematic computational method
AU - Kim, Ikno
AU - Watada, Junzo
PY - 2014/12/1
Y1 - 2014/12/1
N2 - In the field of services marketing, consumers can be segmented into separate subgroups with homogeneous service requirements in the process of consumer market segmentation. In this process, a computable number of consumers and the services that they can select are not difficult to handle. However, when there is a large consumer base and the services that the consumers can select have multiple shared and distinct characteristics, measurement and segmentation in polynomial time are extremely difficult. Therefore, in this paper, we propose a biologically systematic computational method that would be appropriate for the segmentation of consumer and service characteristics. We also demonstrate the application of this biologically systematic computational method to a services marketing problem model.
AB - In the field of services marketing, consumers can be segmented into separate subgroups with homogeneous service requirements in the process of consumer market segmentation. In this process, a computable number of consumers and the services that they can select are not difficult to handle. However, when there is a large consumer base and the services that the consumers can select have multiple shared and distinct characteristics, measurement and segmentation in polynomial time are extremely difficult. Therefore, in this paper, we propose a biologically systematic computational method that would be appropriate for the segmentation of consumer and service characteristics. We also demonstrate the application of this biologically systematic computational method to a services marketing problem model.
KW - Applied fuzzy method
KW - biologically systematic computational method
KW - consumer market segmentation
KW - services marketing
KW - similarity subset
UR - http://www.scopus.com/inward/record.url?scp=84913585907&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84913585907&partnerID=8YFLogxK
U2 - 10.1109/JSYST.2013.2280850
DO - 10.1109/JSYST.2013.2280850
M3 - Article
AN - SCOPUS:84913585907
VL - 8
SP - 1227
EP - 1235
JO - IEEE Systems Journal
JF - IEEE Systems Journal
SN - 1932-8184
IS - 4
M1 - 6615974
ER -