Consumer and service characteristic segmentations in services marketing using a biologically systematic computational method

Ikno Kim, Junzo Watada

    研究成果: Article査読

    1 被引用数 (Scopus)

    抄録

    In the field of services marketing, consumers can be segmented into separate subgroups with homogeneous service requirements in the process of consumer market segmentation. In this process, a computable number of consumers and the services that they can select are not difficult to handle. However, when there is a large consumer base and the services that the consumers can select have multiple shared and distinct characteristics, measurement and segmentation in polynomial time are extremely difficult. Therefore, in this paper, we propose a biologically systematic computational method that would be appropriate for the segmentation of consumer and service characteristics. We also demonstrate the application of this biologically systematic computational method to a services marketing problem model.

    本文言語English
    論文番号6615974
    ページ(範囲)1227-1235
    ページ数9
    ジャーナルIEEE Systems Journal
    8
    4
    DOI
    出版ステータスPublished - 2014 12月 1

    ASJC Scopus subject areas

    • 制御およびシステム工学
    • 電子工学および電気工学

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