Consumer support for environmental policies: An application to purchases of green cars

Alex Coad, Peter de Haan*, Julia Sophie Woersdorfer

*この研究の対応する著者

研究成果: Article査読

112 被引用数 (Scopus)

抄録

This paper focuses on how consumer motivation can be tapped in order to encourage the adoption of cleaner technologies. Consumers are heterogeneous - they may be guided by intrinsic motivation or extrinsic motivation. While information provision policies (such as the energy label for cars) may be effective in encouraging certain consumers to adopt green cars, financial incentive schemes (such as subsidies or fines) may be more persuasive for extrinsically-motivated consumers. We develop a dynamic theory of adoption of environmental innovations, in which information-provision policies are followed by financial incentives (first 'carrot', then 'stick' incentives). Analysis of a survey dataset of Swiss households observes considerable heterogeneity in terms of support of information-provision or financial incentive policies, in line with our conjectures. Our results will be of particular interest to policymakers interested in guiding consumers towards cleaner technologies.

本文言語English
ページ(範囲)2078-2086
ページ数9
ジャーナルEcological Economics
68
7
DOI
出版ステータスPublished - 2009 5月 15
外部発表はい

ASJC Scopus subject areas

  • 環境科学(全般)
  • 経済学、計量経済学

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