Contemporary Research Trends in International Marketing: The 2000s

Masaaki Kotabe*, Crystal X. Jiang


研究成果: Chapter

5 被引用数 (Scopus)


International business research is probably more influenced by various forces of the economic and political climates than its domestic (or generic) counterpart. The emergence of new market economies in Eastern Europe, China, India, and Brazil, the consolidation of the European Union, as well as a decade of economic stagnation and recent resurgence in Japan's economy has given global competition greater significance. This article looks at research in international marketing to see if the discipline has overcome the deficiencies outlined in the previous studies. It examines the state of the art in international marketing research, with particular emphasis on conceptual frameworks and theory development. Its primary focus is on studies published since the year 2000 because the first decade of the twenty-first century has been characterized by changes in virtually all aspects of businesses and personal life.

ホスト出版物のタイトルThe Oxford Handbook of International Business (2 ed.)
出版社Oxford University Press
出版ステータスPublished - 2009 9月 2

ASJC Scopus subject areas

  • ビジネス、管理および会計(全般)


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