Creating customer experience by emotional design

Yusuke Irisawa*, Shin'ya Nagasawa

*この研究の対応する著者

研究成果: Conference contribution

抄録

This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies.

本文言語English
ホスト出版物のタイトルDS 66-2
ホスト出版物のサブタイトルProceedings of the 1st International Conference on Design Creativity, ICDC 2010
出版ステータスPublished - 2010
イベント1st International Conference on Design Creativity, ICDC 2010 - Kobe, Japan
継続期間: 2010 11 292010 12 1

出版物シリーズ

名前DS 66-2: Proceedings of the 1st International Conference on Design Creativity, ICDC 2010

Conference

Conference1st International Conference on Design Creativity, ICDC 2010
国/地域Japan
CityKobe
Period10/11/2910/12/1

ASJC Scopus subject areas

  • 産業および生産工学

引用スタイル