Recently, the declines of central business district (CBD) have become serious problems in many local cities in Japan. One of the main causes of this decline is the progress of motorization, which resulted in the sprawl of residential areas in suburbs and the proliferation of suburban shopping centers and malls. The purpose of this study is to understand the effect of transportation mode on the satisfaction level of customers who visited CBD. Recently the City of Utsunomiya conducted an extensive customer satisfaction survey (CS survey). As the result of this study, it was found that improvement of pedestrian space is necessary because pedestrian's customer satisfaction level is high. In addition, it becomes clear that it is necessary to provide alternative access modes to automobile users, such as public transport and bicycles.