Developing marketing strategies based on taste analysis of mineral water

Le Yu*, Junzo Watada, Munenori Shibata

*この研究の対応する著者

    研究成果: Chapter

    抄録

    This research concerns with the development of marketing strategy of mineral water based on people's taste preference by analyzing taste components of mineral water. A two-dimensional analysis has been used in classifying tastes' data. The characteristics of data are recognized in tastes of mineral water by correlation analysis. A combination of Principal Component Analysis and Selforganizing Map is applied to classify the tastes of mineral water. Some marketing strategies are concluded after the evaluation.

    本文言語English
    ホスト出版物のタイトルSmart Innovation, Systems and Technologies
    ページ497-507
    ページ数11
    15
    DOI
    出版ステータスPublished - 2012

    出版物シリーズ

    名前Smart Innovation, Systems and Technologies
    15
    ISSN(印刷版)21903018
    ISSN(電子版)21903026

    ASJC Scopus subject areas

    • コンピュータ サイエンス(全般)
    • 決定科学(全般)

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