抄録
The phenomenon that a `little' topic can make a big difference is called `The Tipping Point'. As a strategy for marketing, this phenomenon could be a great economic chance (opportunity). For instance, it is a good strategy to promote items associated with a certain fashion. The Tipping Point refers to a situation where the topic matches potential needs of customers. In this paper, we analyze the mechanism of The Tipping Point in the context of the WWW, and present an algorithm named `Expected Activation' for discovering promising new topics on the WWW.
| 本文言語 | English |
|---|---|
| ホスト出版物のタイトル | International Conference on Knowledge-Based Intelligent Electronic Systems, Proceedings, KES |
| Place of Publication | Piscataway, NJ, United States |
| 出版社 | IEEE |
| ページ | 804-807 |
| ページ数 | 4 |
| 巻 | 2 |
| 出版ステータス | Published - 2000 |
| 外部発表 | はい |
| イベント | 4th International Conference on Knowledge-Based Intellingent Engineering Systems and Allied Technologies - Brighton, UK 継続期間: 2000 8月 30 → 2000 9月 1 |
Other
| Other | 4th International Conference on Knowledge-Based Intellingent Engineering Systems and Allied Technologies |
|---|---|
| City | Brighton, UK |
| Period | 00/8/30 → 00/9/1 |
ASJC Scopus subject areas
- コンピュータ サイエンス（全般）