Do voters prefer gender stereotypic candidates? evidence from a conjoint survey experiment in Japan

Yoshikuni Ono, Masahiro Yamada

研究成果: Article査読

5 被引用数 (Scopus)

抄録

The striking under-representation of women in Japan has been partly attributed to gender stereotypes and prejudice toward female leadership among voters. We examine whether and to what extent candidates get rewarded or punished when they deviate from the behavioral expectations associated with their gender roles and images. Our conjoint experiment results in Japan demonstrate that not only are female candidates disadvantaged compared to their male counterparts, but also that they could lose support when they diverge from gender-based behavioral expectations. Our findings suggest that female candidates face a difficult dilemma in that they must weigh the cost of losing support for failing to conform to gender-based expectations, against the general loss of support they would incur for conforming to these expectations.

本文言語English
ページ(範囲)477-492
ページ数16
ジャーナルPolitical Science Research and Methods
8
3
DOI
出版ステータスPublished - 2020
外部発表はい

ASJC Scopus subject areas

  • Sociology and Political Science
  • Political Science and International Relations

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