Effect of first impressions in tourism by using walk rally application

Yuya Ieiri, Takuya Mizukami, Yuu Nakajima, Ryota Ayaki, Reiko Hishiyama

    研究成果: Conference contribution

    3 被引用数 (Scopus)

    抄録

    In tourism, it is necessary to promote sightseeing areas and tourist amenities as well as to encourage repeat visits by improving the tourists' levels of satisfaction. In this paper, we focus on impressions of sightseeing spots as an important factor in improving tourist satisfaction. Many studies have analyzed the relationship between tourists' impressions of a sightseeing area and their overall evaluation of that area, but few studies have focused on the tourists' first impressions. We analyzed the tourists' first impressions of each sightseeing spot in the area and investigated the relationship between these first impressions and the tourists' overall evaluations of each spot. Our results showed that first impressions contributed to the tourists' satisfaction and increased the tourists' motivation to revisit. We also discovered that first impressions could be significantly changed by altering the way in which tourists navigate between sightseeing spots and the way in which spots are combined.

    本文言語English
    ホスト出版物のタイトルProceedings - 2017 International Conference on Culture and Computing, Culture and Computing 2017
    出版社Institute of Electrical and Electronics Engineers Inc.
    ページ1-6
    ページ数6
    2017-December
    ISBN(電子版)9781538611357
    DOI
    出版ステータスPublished - 2017 12 19
    イベント2017 International Conference on Culture and Computing, Culture and Computing 2017 - Kyoto, Japan
    継続期間: 2017 9 102017 9 12

    Other

    Other2017 International Conference on Culture and Computing, Culture and Computing 2017
    CountryJapan
    CityKyoto
    Period17/9/1017/9/12

    ASJC Scopus subject areas

    • Media Technology
    • Cultural Studies
    • Computer Science Applications
    • Human-Computer Interaction

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