Electoral survey methodology: Insight from Japan on using computer assisted personal interviews

Masaru Kohno, Yoshitaka Nishizawa

    研究成果: Book

    1 引用 (Scopus)

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    While it has been some time since computer technologies were first introduced to social surveys, their methodological advantages, as well as potential limitations, are not yet fully appreciated by the relevant communities of scholars, mass media and governmental organizations. What can computer-assisted surveys do which ordinary paper and pencil interviews (PAPI) can never do? How does the usage of computer technology affect the quality of survey process and of collected data? More generally, what are the issues pertinent to the methodology of public opinion inquiry that are now revealed by the availability of computer-assisted surveying technique? The book seeks to address these questions systematically, with each individual chapter providing a well-focused analysis and ample evidence from Japan. As the computer-assisted survey is bound to be more dominant in the coming years, this book provides an important foundation for future academic studies as well as their practical applications in the field.

    元の言語English
    出版者Taylor and Francis Inc.
    ページ数134
    ISBN(電子版)9781315624211
    ISBN(印刷物)9780415859370
    DOI
    出版物ステータスPublished - 2016 3 31

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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