Emerging markets for U.S. Pork in China: Experimental evidence from mainland and Hong Kong consumers

David L. Ortega, Maolong Chen, H. Holly Wang, Satoru Shimokawa

研究成果: Article査読

12 被引用数 (Scopus)

抄録

A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers' level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.

本文言語English
ページ(範囲)275-290
ページ数16
ジャーナルJournal of Agricultural and Resource Economics
42
2
出版ステータスPublished - 2017 5月

ASJC Scopus subject areas

  • 動物科学および動物学
  • 農業および作物学
  • 経済学、計量経済学

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