Emotions of sport spectators

Daichi Oshimi

研究成果: Chapter

1 被引用数 (Scopus)

抄録

Much researcher has focused on emotions, because emotions play such an important role in predicting consumer behavior. In this chapter I review previous studies related to customer emotion and delight and introduce empirical studies that apply psychological theory to sport spectator behavioral research. I also briefly cover fundamental knowledge concerning emotion and delight as a basis for understanding the research presented as well as for aiding in the development of future research topics. The information in this chapter will prove useful to those in the sport industry and especially to researchers and sport marketers or managers.

本文言語English
ホスト出版物のタイトルSports Management and Sports Humanities
出版社Springer Japan
ページ17-30
ページ数14
ISBN(印刷版)9784431553243, 9784431553236
DOI
出版ステータスPublished - 2015 1 1

ASJC Scopus subject areas

  • Medicine(all)
  • Engineering(all)
  • Social Sciences(all)

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