Enhancing NPD operational performance through B2B and B2C customer involvement for varying degrees of product technology

D. C. Wimalachandra, B. Frank, T. Enkawa

研究成果: Conference contribution

抄録

The present article addresses how different types of B2B customer involvement motives and B2C customer involvement motives affect different dimensions of new product development (NPD) operational performance in the B2B context. This study also explores the moderating effects of high vs. low product technology on the relationships between different types of customer involvement motives and different dimensions of NPD operational performance. Based on data collected from the textile and apparel industry in 10 countries, the current study illustrates that B2C customer involvement has a greater impact than B2B customer involvement on time-to-market. Nevertheless, B2B customer involvement plays an important role as it contributes more to quality than does B2C customer involvement. In addition, the study explains the different strategies that should be adopted in B2B and B2C customer involvement when high vs. low product technology is present.

本文言語English
ホスト出版物のタイトルIEEE International Conference on Industrial Engineering and Engineering Management
出版社IEEE Computer Society
ページ714-718
ページ数5
ISBN(電子版)9781479909865
DOI
出版ステータスPublished - 2014 11月 18
外部発表はい
イベント2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
継続期間: 2013 12月 102013 12月 13

出版物シリーズ

名前IEEE International Conference on Industrial Engineering and Engineering Management
ISSN(印刷版)2157-3611
ISSN(電子版)2157-362X

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
国/地域Thailand
CityBangkok
Period13/12/1013/12/13

ASJC Scopus subject areas

  • ビジネス、管理および会計(その他)
  • 産業および生産工学
  • 安全性、リスク、信頼性、品質管理

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